Are you exploring all the referral traffic you could be attracting?
Referral traffic is traffic that comes to your website via sources other than the search engines. If you have a Google Analytics account, you can easily see which traffic has come from the search engines and which is referral traffic. Even if most of your traffic comes through Google and Bing, you should still be […]
Social media management software – much more than auto-posting
With the growing need to focus on social media, and the increasing number of networks available to have a presence on, it is becoming more important than ever to carefully manage your activity to save time and improve efficiency. That’s why you should consider using social media management software. If you have a profile on […]
Social proof – what is it and how can I use it?
In essence, social proof is providing users with other people views and opinions on your products. In the old days, we used to call this sharing testimonials, but we now what many more ways of interacting, collecting and displaying customer feedback. Providing your potential customers with the feedback from previous and existing customers is a […]
Is your marketing like a gym membership?
Do you subscribe to the latest marketing techniques and groups? Do you always jump from one technique to another regularly? Are you seeing results? It dawned on me that getting results from a marketing programme can be the same as getting results from a fitness programme. If you are not doing the basics, and are […]
5 web traffic sources you are probably not using
Generating leads is one of the most important activities for insurance websites. Without leads, your conversions will suffer and you will find it hard to compete in the competitive online environment. While many companies use the same techniques to generate leads, you can get ahead of your competition by using tactics that they are less […]