The importance of dedicated landing pages
Landing pages are specific web pages that have one goal in mind – to encourage visitors to perform a specific action. Although your home page may be a landing page of sorts, specific pages are often necessary for generating better results, especially if you run an insurance website. Here are some of the main ways […]
Beginner’s guide to retargeting
Retargeting is a marketing technique that continues to grow in popularity. If you have not used it yet as part of your insurance marketing, you may be wondering what all the fuss is about. Here is a guide to all you need to know What is it? Many people will visit your website without making […]
Are you orphaning your marketing efforts?
With more and more platforms to promote and market your business on, it is easy to get caught up launching your presence on multiple sites at the expense of previous endeavours. We see time and time again new clients coming to us with multiple web presences on different platforms. We often highlight some to them […]
Local Focus
Just a quick tip this time round. If you are looking to attract local business, one of the best ways is by getting yourself on the Google results on the map. As Google loves to show local results. As there are only 3 results showing on the main map without expanding it, the likelihood is […]
PPC – so you’ve got a visitor – now what?
Pay per click (PPC) marketing is great in that you pay money and you get traffic. Simple! As an easy starting point, lots of businesses use PPC as they can understand it. Well, at least the basics anyway. PPC is a great way to drive traffic quickly to your site to see how well it […]