Pay Per Click – Is it too late?
For those out there that may have thought about pay per click (PPC) but never taken it further because they think there are no opportunities left or that costs are sky high and only something the big boys can do, then read on. You may have heard horror stories of companies that have spent thousands […]
Are you picking the online low hanging fruit and marketing your business?
Recent conversations with a number of potential clients has made me think about what they are trying to achieve and everyone right now seems so focused only on SEO and Google. They ask: Can you help me improve my Google rankings? Can you get me on page one for these five keywords? Can you guarantee […]
Insurance content marketing in 2019
There are many reasons why you should be using content as a significant part of your marketing strategy this year. Content helps: educate your potential customers; engage with potential customers on the platform of their choice; position you as an authority within your industry; generate traffic to your website from multiple sources. But what kind […]
Making the switch to commercial lines
Simply changing your marketing and sales messages from personal lines to commercial is not going to help drive you any more business. While insurance is insurance, commercial insurance will involve a lot more hand-holding, and with online marketing, you need to make sure that you maximise the effectiveness of your web processes to ensure you […]
HubSpot Consultancy for B2B insurance or commercial lines
We see lots of local brokers moving from more commodity-based personal insurance and switching to commercial lines. While it is all clearly still insurance, commercial insurance has a different requirement for engagement from initial enquiry to sale. This doesn’t happen in one linear journey. The web journey for commercial insurance needs to be managed, and […]