Generating leads is one of the most important activities for insurance websites. Without leads, your conversions will suffer and you will find it hard to compete in the competitive online environment. While many companies use the same techniques to generate leads, you can get ahead of your competition by using tactics that they are less likely to be using.
Here are 5 traffic sources that can help you drive leads you might not have looked at.
1. Turn your data into infographics
Infographics have been around for a while now, but they are still going strong. One of the reasons for this is that they are so effective.
By combining text, images and interesting information in an easy-to-view format, they are perfect for sharing across social media and generating interest and traffic
You could collect stats from around the web and use them to create an infographic, or you could base one on your own research. Try to pick out some interesting stats that are likely to capture more attention, and then hire a professional designer with experience in infographics to create one for you.
2. Retarget previous visitors to your site
Retargeting is a simple but very effective way to encourage previous visitors to your website to return.
This technique can be effective because you are targeting people who have already shown an interest in your products.
3. Target social media users with ads
Social media is generally considered a place where you want to be very careful with your direct sales tactics. However, ads are becoming increasingly normal for users of major networks like Facebook, Instagram and Twitter.
You can use ads on these networks to target specific audiences who are more likely to be responsive to your publicity, and you could find that it is an excellent way to generate leads back to your website.
4. Write regular guest blogs
By publishing high-quality guest posts on industry leading blogs and websites, you can increase the visibility of your brand. This in itself can encourage more people to visit your website and seek out your products over time.
Blogs on sites with heavy traffic can also send visitors directly to your site via the link in your author bio, which can lead to a spike in traffic.
5. Launch a series of videos
Despite being highly effective, videos are still underused as a form of lead generation. You could create videos on topics related to your products, such as providing expert tips, question and answer sessions, industry news round ups, interviews with experts, and anything else you can think of.
Then publish the videos to a YouTube account and embed them in your blogs, on your website and on your social media channels to increase engagement. You could then further drive traffic with YouTube video ads.
Generate more leads to your website
These are a few ideas that you can use to generate more leads to your website. It is always a good idea to focus on less-common techniques because these are the ones that your competitors are less likely to be using. So experiment with these ideas and brainstorm some other ways to generate leads to your insurance business.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.