Category Archives for Marketing

The importance of building and managing an email database

One thing we see insurance brokers missing out on is the power of email databases. There are a large number of companies that buy or rent email data but very few seem to build their own system. Having an email database or several niche databases allow you to reach out to subscribers and: Keep them […]

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Lead generation ideas using Facebook

Lead generation is something that all companies must take seriously. Every insurance business needs a regular source of leads, and these days there are many ways to get these leads. When talking about leads, this is often in the form of collecting email addresses to add to your list. This means that you can then […]

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3 top lead generation ideas for your insurance business

Lead generation is essential for online businesses, especially in the competitive insurance industry. Your aim is to get as many targeted leads as possible, and this may involve getting people to sign up to your email list. So how do you go about generating leads? There are many techniques you could use, and here are […]

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Local marketing ideas for brokers

If you target customers in your local area for your insurance business, local marketing techniques are going to be important. You can target local people in many ways, but which are the most effective? Consider experimenting with a few of these. Local SEO and PPC Local SEO is one of the most important marketing methods […]

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Using Autoresponders in your Business

Autoresponders are one of the most misunderstood and misused applications online. Simply put, an autoresponder will automatically reply to a message that is received or will send out a message at a predetermined time and date. An autoresponder is normally an email address that has a set of rules behind it to respond with an […]

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