Category Archives for Marketing

B2B marketing ideas for commercial insurance products

If you run an insurance business, marketing is often an essential activity. Different marketing techniques work for different businesses, but here are a few that you may want to consider trying for your commercial insurance products. Make better use of LinkedIn Social media in general is not often considered ideal for getting B2B marketing leads. […]

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The importance of building and managing an email database

One thing we see insurance brokers missing out on is the power of email databases. There are a large number of companies that buy or rent email data but very few seem to build their own system. Having an email database or several niche databases allow you to reach out to subscribers and: Keep them […]

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Lead generation ideas using Facebook

Lead generation is something that all companies must take seriously. Every insurance business needs a regular source of leads, and these days there are many ways to get these leads. When talking about leads, this is often in the form of collecting email addresses to add to your list. This means that you can then […]

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Benefits of using WordPress for insurance brokers

When WordPress was launched back in 2003, it was used primarily as a blogging platform. However, it has now become popular for businesses, and it is widely used for commercial websites both large and small. If you are launching a new insurance website or refreshing your existing site, this platform could be the ideal option, […]

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WordPress plugins to boost your website effectiveness

If you are currently using WordPress to power your insurance website then here are a few ideas for plugins you might have not used or found.  With over 50,000 plugins available for WordPress, simply building a site and not taking advantage of the real power of WordPress, is almost criminal. If you are not using […]

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