Category Archives for Marketing

Newsletters: Keep it conversational and add value

A newsletter is a cost-effective way to build relationships and stay in regular touch with customers and prospects. Here are three reasons why newsletters will work for you. They will also work for your competitors – so ignore this marketing channel at your peril. 1 Awareness Don’t take it for granted that people know everything […]

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Spring clean your marketing

Hopefully, spring has finally sprung and with that comes the tidy up in time for summer. While most of us have a spring clean at home, very few of us take the time to spring clean our marketing. Here are a few things you can do right now to get your site ready for summer. […]

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Brokers guide to getting a new website

Why do you need a new website? Maybe your current website is out of date, you can’t access it to amend it, or it is simply not fit for purpose, and you need to start again. Parts of a Website Before we start looking at a new website, let’s briefly discuss the different parts required […]

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Have you planned and started implementing your 2018 marketing strategy?

I can’t believe there are hot cross buns in the shops already (yes we bought some), kindly telling us Easter is on the way… This should serve as a reminder that we are always looking forward to the next thing and the next thing could be a few months away.   As much as we complain […]

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Why social media is like going to the Gym

Social media marketing is a lot like fitness training. I am convinced that having the same kind of mindset when carrying out your social media activity as you do when going to the gym, will bring you success. Don’t believe me? Here are a few thoughts… “You seem to put in lots of effort initially […]

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