Category Archives for Marketing

3 top lead generation ideas for your insurance business

Lead generation is essential for online businesses, especially in the competitive insurance industry. Your aim is to get as many targeted leads as possible, and this may involve getting people to sign up to your email list. So how do you go about generating leads? There are many techniques you could use, and here are […]

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LinkedIn B2B Insurance Marketing

LinkedIn is more than an online CV, if you work in any line of B2B activities – you need to be all over LinkedIn like a bad rash! LinkedIn B2B insurance marketing provides companies with practically a limitless number of lead opportunities  – especially those with niche business insurance schemes. But where do you start? […]

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Local marketing ideas for brokers

If you target customers in your local area for your insurance business, local marketing techniques are going to be important. You can target local people in many ways, but which are the most effective? Consider experimenting with a few of these. Local SEO and PPC Local SEO is one of the most important marketing methods […]

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Using Autoresponders in your Business

Autoresponders are one of the most misunderstood and misused applications online. Simply put, an autoresponder will automatically reply to a message that is received or will send out a message at a predetermined time and date. An autoresponder is normally an email address that has a set of rules behind it to respond with an […]

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Benefits of using WordPress for insurance brokers

When WordPress was launched back in 2003, it was used primarily as a blogging platform. However, it has now become popular for businesses, and it is widely used for commercial websites both large and small. If you are launching a new insurance website or refreshing your existing site, this platform could be the ideal option, […]

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