Category Archives for Marketing

Are you orphaning your marketing efforts?

With more and more platforms to promote and market your business on, it is easy to get caught up launching your presence on multiple sites at the expense of previous endeavours. We see time and time again new clients coming to us with multiple web presences on different platforms. We often highlight some to them […]

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How to track traffic and leads from introducers without the need for expensive software

One of the best ways to increase brand awareness, traffic and sales, is to work with other sites that will promote your products and services to their client base in return for a commission. This could be achieved on a Cost Per Lead, Cost Per Sale or Cost Per Click basis.  The choice is yours. […]

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Social Media – it is not about the big numbers….

For a lot of site owners, the lure of the big numbers being bandied about around social media is simply mouth watering…  for example: Facebook had 2.7 billion daily users in Q1 2019 (Facebook 2019) Twitter had 126 million active average daily users in 2018 (Twitter) LinkedIn has 510 million users in 2018 (Business Intelligence) […]

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Local Focus

Just a quick tip this time round.  If you are looking to attract local business, one of the best ways is by getting yourself on the Google results on the map.  As Google loves to show local results.  As there are only 3 results showing on the main map without expanding it, the likelihood is […]

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PPC – so you’ve got a visitor – now what?

Pay per click (PPC) marketing is great in that you pay money and you get traffic.  Simple! As an easy starting point, lots of businesses use PPC as they can understand it.  Well, at least the basics anyway. PPC is a great way to drive traffic quickly to your site to see how well it […]

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