Category Archives for Marketing

Collating and using customer feedback

Customer feedback can be incredibly useful for your business. You can use it to find out what you are doing right and wrong, and you can then use that information to make important changes to improve your business. You can also use feedback as a form of marketing. Positive feedback will increase trust for future […]

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How you can use auto-responders to grow your business

Even in this age of social media when many people are predicting the death of email, auto-responders remain one of the best ways to connect with your customers. Email is a cost-effective way to communicate your marketing messages to your target audience and provide them with value to increase your sales and grow your business. […]

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Why doesn’t my ‘phone ring anymore?

For a lot of traditional insurance brokers, time seems to have stood still and the reliance on the phone has seen customer retention and new customer acquisition rates drop like a rock. In the good old days, (not that long ago either) people would ring you for a quote. They would find you in the […]

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LinkedIn B2B Insurance Marketing

LinkedIn is more than an online CV, if you work in any line of B2B activities – you need to be all over LinkedIn like a bad rash! LinkedIn B2B insurance marketing provides companies with practically a limitless number of lead opportunities  – especially those with niche business insurance schemes. But where do you start? […]

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Twitter marketing ideas for insurance brokers

Twitter is a fantastic marketing tool for businesses in many industries. But what about insurance? Sometimes insurance businesses feel they are not suited to social media marketing. However, there are many ways you can use Twitter to improve your marketing. Here are a few ideas to get started. Share your blog posts One of the […]

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