Category Archives for Marketing

Why and how local brokers should build an email list

Building up a list of people that have stopped by your website or have engaged with your marketing at some point in the past would be a great way to keep in touch with them. An opt-in email list is a great marketing asset to send monthly or even weekly emails to with interesting news, […]

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Email Marketing Ideas for Brokers

A lot of previous articles we’ve discussed looked at things like Facebook, LinkedIn and Twitter, Social media, blogging, affiliate marketing and lead generation … However, one of the things to really focus on is email marketing which has been around as long as the internet has – if not longer. But we still see clients […]

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5 Must-Have Marketing Plugins For Any Insurance Website Run On WordPress

There are hundreds of thousands of WordPress plugins to help you do literally anything with your website.  This is a great thing as it means WordPress can be a one stop shop for all your online efforts.  The problem is for a business owners is which plugins do you use?  Which one is the best […]

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The importance of building and managing an email database

One thing we see insurance brokers missing out on is the power of email databases. There are a large number of companies that buy or rent email data but very few seem to build their own system. Having an email database or several niche databases allow you to reach out to subscribers and: Keep them […]

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Lead generation ideas using Facebook

Lead generation is something that all companies must take seriously. Every insurance business needs a regular source of leads, and these days there are many ways to get these leads. When talking about leads, this is often in the form of collecting email addresses to add to your list. This means that you can then […]

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