For a lot of traditional insurance brokers, time seems to have stood still and the reliance on the phone has seen customer retention and new customer acquisition rates drop like a rock. In the good old days, (not that long ago either) people would ring you for a quote. They would find you in the […]
Continue reading
LinkedIn is more than an online CV, if you work in any line of B2B activities – you need to be all over LinkedIn like a bad rash! LinkedIn B2B insurance marketing provides companies with practically a limitless number of lead opportunities – especially those with niche business insurance schemes. But where do you start? […]
Continue reading
Twitter is a fantastic marketing tool for businesses in many industries. But what about insurance? Sometimes insurance businesses feel they are not suited to social media marketing. However, there are many ways you can use Twitter to improve your marketing. Here are a few ideas to get started. Share your blog posts One of the […]
Continue reading
Lead generation is essential for online businesses, especially in the competitive insurance industry. Your aim is to get as many targeted leads as possible, and this may involve getting people to sign up to your email list. So how do you go about generating leads? There are many techniques you could use, and here are […]
Continue reading
Referral traffic is traffic that comes to your website via sources other than the search engines. If you have a Google Analytics account, you can easily see which traffic has come from the search engines and which is referral traffic. Even if most of your traffic comes through Google and Bing, you should still be […]
Continue reading