For those out there that may have thought about pay per click (PPC) but never taken it further because they think there are no opportunities left or that costs are sky high and only something the big boys can do, then read on. You may have heard horror stories of companies that have spent thousands […]
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Recent conversations with a number of potential clients has made me think about what they are trying to achieve and everyone right now seems so focused only on SEO and Google. They ask: Can you help me improve my Google rankings? Can you get me on page one for these five keywords? Can you guarantee […]
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LinkedIn is more than an online CV, if you work in any line of B2B activities – you need to be all over LinkedIn like a bad rash! LinkedIn B2B insurance marketing provides companies with practically a limitless number of lead opportunities – especially those with niche business insurance schemes. But where do you start? […]
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There are many reasons why you should be using content as a significant part of your marketing strategy this year. Content helps: educate your potential customers; engage with potential customers on the platform of their choice; position you as an authority within your industry; generate traffic to your website from multiple sources. But what kind […]
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Simply changing your marketing and sales messages from personal lines to commercial is not going to help drive you any more business. While insurance is insurance, commercial insurance will involve a lot more hand-holding, and with online marketing, you need to make sure that you maximise the effectiveness of your web processes to ensure you […]
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