Using Autoresponders in your Business

Autoresponders are one of the most misunderstood and misused applications online. Simply put, an autoresponder will automatically reply to a message that is received or will send out a message at a predetermined time and date. An autoresponder is normally an email address that has a set of rules behind it to respond with an html or text email.

While the definition is simple, the application and use of an autoresponder can be used in many different ways, the normal one being that when you go on holiday, you set an autoresponder to send a note to people who email you to say you are away. Now while that is useful in itself, this is where 99% of people stop thinking about them.

Now consider that you could use autoresponders to:

  • deal with advertising enquiries;
  • deal with first level customer support;
  • handle product information requests;
  • deliver multi part courses;
  • distribute an online newsletter.

These are just some of the possibilities of using an autoresponder.

To give it some kind of perspective, think about how much time that would save you as a broker. Or how much money that would save you if you paid a member of staff to handle these enquiries.

I’d imagine that now you’d be interested in learning more about autoresponders.

Autoresponder software

Web based applications are simply that – you subscribe to an online service, use their interface to build and manage your responder campaigns, and then activate them. Once done they then run 24 hours a day. So any time anyone sends a note to an autoresponder email address or fills in a web form attached to an autoresponder, the system kicks into life and replies on your behalf.

Any time of day or night.

So your visitors or clients can get access to the information they need when they want it – and more importantly – without your involvement.

The main advantage of a web based version is the ability to send out sequential emails. This means that a user could subscribe to a five part course. The system would then automatically send out part one immediately and then schedule and send out the other parts on a predetermined basis.

All this without you getting involved.

How powerful is that!

So how can you use autotresponders in 2020?

We can write and prepare multi part courses that will educate your customer base and monetise them. We provide 5 or 7 day courses with followup suggestions.

We also provide clients with a guide on using affiliate programmes to generate a passive second income stream using some of the top household finance and insurance brand names.

These courses also double up as a list building exercise. So not only can you be earning passive revenues, but you can also be building a mailing list to promote your own major products and services.

About the Author Jason Hulott

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.

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