When you think of online marketing, you tend to focus on generating clicks to your website. The amount of traffic is a key factor in your success online, but the most important factor is conversions.
If conversions for your insurance business means getting your targets to call you, you will not be worried about getting visitors to your website as much as generating calls.
So how do you go about this?
Click to call via PPC ads
Numerous searches are made on mobile phones these days, and you can now get your telephone number to show up in your PPC ads so that your targets can call you directly with a click.
Google lets you add call extensions to your ads if you want to, and this is one of the best ways of getting your phone to ring using the web. These are phone numbers that are displayed in your ads, containing a call button that is clickable on smartphones. A click to call costs the same as a standard click to your website.
If you only want to receive calls, you can do this on Google Ads by setting your ads to only appear on devices that are capable of calling your number by clicking on the button.
There are other factors you can specify with your ads. For example, you can set the ads to only appear when you are available to take calls at certain times of the day.
You can also track the success of your ads. Google will track the ads that generate phone calls, which can be useful in finding out which ads lead to calls for an insurance quote. Google claims that call extensions can increase click-through rates by between 6% and 8%.
You can also add a Google forwarding number to your call extensions to get more information about your customers. This will provide information such as where customers are calling from, the duration of the calls, what times they are calling and more.
Generate calls from emails
Many emails are opened on smartphones these days rather than in a web browser. By adding in a telephone number and making it clear that you want your email recipients to call you, you may be able to encourage more calls.
This is especially true if you provide a clickable button so that recipients can call you by tapping the button rather than having to type your number into their device.
Encourage website visitors to call you
You can also encourage more visitors to your website to call you when they land on your site. Make your telephone number clear on every page so that visitors never have to search for it. Again, you may want to include a button that people visiting on mobile devices can simply click on to call you directly.
Get more phone calls
If you want to receive more calls to your insurance business in order to make sales, make use of these tools. Often digital marketing is all about getting clicks to your site, but there are ways to focus more on getting your targets to pick up the phone. So look into these techniques and see if you can get more phone calls resulting from your online marketing.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.