Category Archives for Marketing

Getting your phone to ring using the web

When you think of online marketing, you tend to focus on generating clicks to your website. The amount of traffic is a key factor in your success online, but the most important factor is conversions. If conversions for your insurance business means getting your targets to call you, you will not be worried about getting […]

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Using WordPress as the hub of your marketing activity

These days, everyone is on social media and businesses are constantly told to spend time on their Facebook, LinkedIn and Twitter profiles as well as whatever other sites they may want to use. There is nothing wrong with that, social activity is almost essential for many businesses these days. But don’t let it distract you […]

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Collating and using customer feedback

Customer feedback can be incredibly useful for your business. You can use it to find out what you are doing right and wrong, and you can then use that information to make important changes to improve your business. You can also use feedback as a form of marketing. Positive feedback will increase trust for future […]

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How you can use auto-responders to grow your business

Even in this age of social media when many people are predicting the death of email, auto-responders remain one of the best ways to connect with your customers. Email is a cost-effective way to communicate your marketing messages to your target audience and provide them with value to increase your sales and grow your business. […]

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Why doesn’t my ‘phone ring anymore?

For a lot of traditional insurance brokers, time seems to have stood still and the reliance on the phone has seen customer retention and new customer acquisition rates drop like a rock. In the good old days, (not that long ago either) people would ring you for a quote. They would find you in the […]

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