When WordPress was launched back in 2003, it was used primarily as a blogging platform. However, it has now become popular for businesses, and it is widely used for commercial websites both large and small. If you are launching a new insurance website or refreshing your existing site, this platform could be the ideal option, and here are some of the main benefits.
1. Simple to use and update
User friendliness is at the core of WordPress. From its earliest days it has been designed to be easy to use, and that is partly why it has been so popular over the years.
Not only is it easy to set up a website, but once your website has been launched, you will rarely need the help of specialist designers to make changes. You can update content, edit blogs, add images, change features and more with just a bit of practice, saving you the expense of hiring a designer every time you want to make a small change.
2. Numerous templates available
One of the main attractions of WordPress is the huge library of templates available for you to choose from. These templates provide you with a way to choose a ready-made design and install it with the click of a button, which is often simpler and cheaper than getting a website designed from scratch.
If you want a unique template designed for your website, there are designers who will be able to do this for you. This way, you get your own professional and unique site that comes with all the other benefits of using WordPress.
3. Plugins improve functionality
There are many plugins available on WordPress, and these provide your site with extra functionality. Some plugins provide contact pages, some provide SEO benefits, and there are so many that you will usually be able to find one for your specific purpose.
Plugins are also easy to use. Just choose the one you want and install it with a click, and you can start using it without any professional assistance.
4. Different people can update it from anywhere
If you want various members of your team to access the website and update it, this is possible with WordPress. As long as they can get access to the Internet, they can make changes to the site. You can provide them with permissions and they can edit blogs and update content, and as the administrator you have complete control over it.
5. Scalable option
When it comes to WordPress for insurance brokers, it is particularly suitable if you are starting with a small website and plan to grow your business over time. You could launch with no more than a one-page brochure website, and as your business expands you can grow your website to have thousands of pages. There is no limit, so you can always ensure that your website will continue to grow with your business.
6. Many experts available
If you do need a designer for your WordPress site, you can choose from a wide pool of talent because many designers are familiar with the platform. You can also change designers without any problems because you will not be locked into a bespoke CMS.
7. Easy to optimise
You can easily optimise your WordPress site for SEO. Marketing is one of the most important tasks for insurance companies online, and the search engines are an important source of traffic. WordPress makes it easy to publish content regularly and insert keywords, meta tags, and more, as well as optimise images, allowing you to maximise your SEO from the start.
Try WordPress for your insurance website
WordPress could be the ideal option for your insurance website, so give it a try yourself. If you are looking for a modern, stylish website that is easy to update and optimise without specialist assistance, it could be what you have been looking for.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.