Marketing automation and WordPress – Top 5 plugins for helping to manage your online marketing efforts
One of the main benefits we recommend that insurance brokers use WordPress to power their websites is the number of useful add-ons such as plugins it offers. These can help automate part of their marketing activity, so you not only have a website but you have one that works for you harder than most. Here […]
Benefits of using review sites
There have been a number of highly covered stories about the downsides of using Review sites, from fake reviews, to unreasonable rants, to online confrontations between customers and owners, which have hit the headlines. These tend to be published on sites without any real verification that the reviewer is a patron or even a real […]
Communicating smarter with your customers
As part of our on going commitment to helping our brokers, here at ABACUS, we have developed a number of useful videos around our property insurance products. These will help you understand how to communicate more effectively with your customers, as well as coinciding with the FCA’s drive for smarter, more transparent consumer communications. You […]
How to build mobile-friendly email templates and why you need to
You probably already know about how effective emails are when it comes to marketing your insurance business. Emails are personal and they provide you with a way to build a relationship with your subscribers over time to increase trust in your brand. But these days, you have to consider the fact that many people will […]
The 5 tools you can use to grow your business online
If you have an insurance website, you will probably want to grow your business and get more enquiries and more sales. There are now a number of tools that you can use to do this, and here are five of the best. Google Analytics One way to grow your business online is to find out […]