How to build mobile-friendly email templates and why you need to

You probably already know about how effective emails are when it comes to marketing your insurance business.

Emails are personal and they provide you with a way to build a relationship with your subscribers over time to increase trust in your brand.

But these days, you have to consider the fact that many people will open their emails on their smartphones. If you want your emails to get read, you have to ensure they are readable on mobiles.

Here’s how to make sure your emails are mobile friendly.

Keep your subject lines short

One of the first things to remember to do when composing mobile friendly emails is to keep the subject lines short.

Subject lines were always more effective when they were shorter, but now this is even more important.

Ideally, stick to 40 characters or less. That way mobile users can read the subject line and decide whether to open it on their mobiles, rather than ignoring it because it is made up of an incomplete sentence.

Stick to a single column of text

One of the most important things to remember when creating your mobile email templates is that you don’t need to get fancy with your designs.

Instead, stick to a single-column template for your emails. If you have more than one column, this is only going to look confusing, and it could cause your subscribers to give up reading it – rather than taking the action you want them to.

Make sure you send it from a real person

The ‘From’ email address is often very clearly displayed on mobile devices, which makes it more important than ever to use a real address from a real person.

Emails work best when they use a personal tone, and if your email is sent from a real email address, this will encourage more people to open and read it.

Separate links to make them easy to click

If you have a list of two or three links that you want subscribers to click on, make sure you separate them out and keep at least a line or two between them.

It is hard to click on links using a finger when the links are all together, so make it easy for your subscribers.

On top of that, keep the font size larger than you would normally use to make the content easier to read on a small mobile screen.

Make sure your emails display properly

Before sending out any email, make sure you test how it looks on mobile devices.

Most email marketing tools now provide you with this option so you can tell exactly how your email will display on both desktops and mobiles once you send it out.

Use these tools and make sure everything looks absolutely fine before you press the send button, and this way you will know that your customers can read your emails when they arrive.

Make sure your emails get read

With more people opening their emails on mobile phones than ever before, you cannot afford to ignore this. Make sure you stick to using mobile friendly email templates to ensure everyone can read them no matter which devices they are using.

About the Author Jason Hulott

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.

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