One of the main benefits we recommend that insurance brokers use WordPress to power their websites is the number of useful add-ons such as plugins it offers. These can help automate part of their marketing activity, so you not only have a website but you have one that works for you harder than most.
Here are brief list of useful plugins we suggest insurance brokers use to help with their marketing efforts.
Gravity Forms
Not only a lead enquiry form system, Gravity Forms allows you via add-ons to:
- have any email form sent to you via email
- have the incoming email address added to your monthly marketing database so you don’t have to try and get them to signup twice.
Depending how you configure your site, you can then also automatically update your email list each time you add a new blog post to your site. This gives you a ready made audience each time you add content to your site.
WP Opt-in Boxes
This plugin allows you to create a number of different opt in processes such as newsletter signups, report or whitepaper downloads etc and makes it very easy to integrate with your email marketing systems.
SNAP (Social Network Auto Poster)
SNAP pretty much says what it does on the tin. You configure it so that each time you add some content to your website it will automatically send out messages to those social media channels you have. It is a bit tricky to configure but they have great step by step guides to help you with the processes.
It is worthwhile spending time upfront to get this right. It can connect to Facebook, Twitter, LinkedIn, Google+, Youtube and many more…
LeadIn
LeadIn is a very clever plugin that will help you identify who is completing your forms. Based on the email addresses they use to signup with you, LeadIn will go off and see if that email address was also used to signup to other social media networks and bring back that information for you in your WordPress panel.
This is a great way to help get a fuller picture of your potential client. It will also show you the route they took to signup with you and if they sign up for more than one thing. It will help you see how engaged they are with your company website.
YoastSEO
While not an automation tool, YoastSEO will give you pointers to help your content rank higher by identifying keywords and helping you optimise those pages. Yoast will also help you by auto creating an XML sitemap, which you can configure to automatically update Google Webmaster tools and Bing Webmaster tools with, to give your content the best chance of being indexed quickly.
Summary
Using one or all of these plugins in combination will help you turn your site into a profit centre and not a cost centre. By deploying automated plugins in the right areas, you will find your traffic will become more engaged and you will have more activity across all your connected marketing channels.
