Why isn’t your online marketing working?

Online marketing can one of the best ways to attract traffic to your site, it can also be a great way to spend a lot of money with little or no return. If you feel that your online marketing isn’t working – why is that? Here are a few ideas why you could be wasting money… […]

The questions you should be asking your marketing company

I recently spoke at a small gathering of insurance professionals about online marketing and during the Q&A session at the end, it dawned on me that: there are companies who are heavily reliant on their marketing agencies yet they are not really sure what they are paying for or what they are going to get. […]

Google AMP Pages

Google AMP Pages

Google quietly released AMP (Accelerated Mobile Pages) at the same time as it closed GoogleCompare and also removed the right hand pay per click ads from its search results page, so you could be forgiven for failing to see the launch of AMP. AMP is an open source project backed and supported by Google, which […]

Link building is still a key ranking signal

If you are trying to get your site ranking higher in Google, then one activity you will still need to factor into your marketing mix is link building. Link building is still one of the major SEO factors to help get your site more exposure but it is also one that can lead to a […]

The two things every website needs before any marketing should be carried out online

If you are considering spending money advertising online, you need to make sure both you and your website have the two main elements required to ensure you can track spend and prove the money you are spending is working. These elements are: Tracking system for analytics Trackable calls to action or identifiable forms to allocate […]