Insurance content for your website
Adding unique content to any website is one of the most important components you can have to attract new business, visitors and search engines to your website. With insurance websites, providing access to the most up to date news and insurance content will be a great way to attract new clients and business to your […]
What does your website do for you?
This is a bit of a loaded question, as I know from speaking to most brokers what the answer is already – and it ends in “all”. That said, the reason for this could be many fold: the designer didn’t have a proper brief; the website designer didn’t understand insurance; you, the business owner, didn’t […]
A second website for your business
You might already have a website for your business but it could be that it is hard to use; an old site that you no longer have access to; or you are tied to the current provider for a few more years, yet you want to take advantage of the changes going on online to […]
The 7 myths of online marketing with Facebook and Google
From a marketing point of view, Facebook and Google are the mainstays to help drive substantial amounts of traffic to insurance businesses. Both companies have “perceived” free options and paid options. Let’s look at both sites, their offerings, and bust some myths about driving traffic. Facebook Facebook have two distinct options to drive traffic. Engagement based activity and […]
What should you do with those leads and calls when they start coming in?
Simply saying your website doesn’t work because you cannot tell if it has sent you any calls or email enquiries doesn’t mean it is your website’s fault. In fact, in this day and age it is much easier to store and report on website activity – and yes. that even includes tracking telephone calls from […]