Using Gravity Forms to build your lead generation engine
Lead generation is one of the most important practices for any business operating online. If you run an insurance or finance business, you will need to generate a consistent stream of leads in order to make sales. One of the most important features of your website is the contact form. By setting up a professional, […]
Building a Mailing List
One of the key things touted online is the benefits of building a mailing list for your business. While it is easy to say, these days with so many companies asking for email addresses, people are no longer as willing just to give you their email address for nothing, they want to trade it. Give […]
PPC optimisation tips
We do a fair bit of Adwords and PPC for clients and we still see a few of the same issues appear when we first take on existing accounts that aren’t working as well as they could be. So here are a few ideas to help boost the effectiveness of your PPC campaigns. Take time […]
Educating site visitors with multi part email courses
Insurance products can get quite complicated and this is one thing that switches people off faster than anything else. So finding a way of making something easy to digest is always a good thing. Multi-part email courses are one technique that most internet marketers use to build a mailing list. This in itself is a […]
Finding Content for your Blog or Marketing efforts
Want to add some news content to your site to keep it fresh and up to date but not sure where to start? Thinking of things to write about consistently can take us just as long as the writing itself. So, how can you automate part of the researching and thinking elements of the process? […]