Using Gravity Forms to build your lead generation engine

Lead generation is one of the most important practices for any business operating online. If you run an insurance or finance business, you will need to generate a consistent stream of leads in order to make sales.

One of the most important features of your website is the contact form. By setting up a professional, easy-to-use contact form, you can encourage more visitors to get in touch and show their interest in your products and services.

If your website is based on WordPress, you may want to consider using Gravity Forms for this purpose.

Check out Gravity Forms

What is Gravity Forms?

This tool is one of the best and most popular plugins available for WordPress. It essentially provides you with the capabilities to create simple or advanced contact forms with ease so that you can encourage more of your visitors to get in touch, helping with your lead generation.

Key features

There are a number of features of this plugin that make it a useful tool to have on your website. These include:

  • building forms is quick and easy to do, and you can have forms up and running in minutes;
  • you can choose the fields that you want, configure the options and then simply embed the forms on your site wherever you need to using shortcode;
  • the form editor is visual and easy to use so you do not require any special skills;
  • multi-page forms can be created where you can break the forms up into many pages;
  • you can also create order forms that can contain details about products, shipping and prices if you want to make it easy for visitors to make purchases;
  • there is an option to set up notifications by email directly from the WordPress Dashboard so you can receive a message every time someone fills in the form;
  • you can also view basic statistics about the forms to find out how many views and entries each form has, as well as the conversion rates.

Integrate with other web applications

One particularly useful feature is that you can integrate your forms with other web applications and services. These include numerous gateways including PayPal to make it even easier for your customers to make payments.

It also comes with its own add-ons to add extra functionality. For example, you could use the MailChimp add-on to integrate with the email marketing service.

Simplicity at its core

One of the best things about this plugin is that it is so simple to use. It integrates perfectly with WordPress and the whole UI is very intuitive. It even has click-and-drag options for creating forms, and this makes it easy to use even for people without any tech skills.

You can use it for even more advanced forms if you want, but the basic options make it easy to get started.

Use with premium WordPress themes

Another feature is that many providers of premium WordPress themes have optimised their own themes for the plugin by adding styles that are matched to the themes. So if you use a premium theme for your website, this could be a great option for you.

Try it out for yourself

This plugin is one of the best contact form plugins available for the WordPress platform. If you are serious about your lead generation, you may well want to try it out for yourself. So give it a go and you could see your leads getting a boost.

Check out Gravity Forms

About the Author Jason Hulott

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.

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