How are you tracking your online marketing activity?
We all know how important online marketing is. But how do you know how successful your activities really are? If you are carrying out any online marketing, it is important to track your activity. This will allow you to find out what you are doing right and what you are doing wrong, and you can […]
Online Insurance Buying Habits
8 plugins to take your insurance WordPress site to the next level
If you are using WordPress as the platform for your insurance website, you may already know that there are thousands of plugins available to improve your site’s functionality. Finding the really useful plugins amidst the huge selection available can be a challenge, so here are eight options for really useful WordPress plugins that you can […]
Facebook advertising goes hyper local
If you are always looking for ways to get people to visit the office, Facebook now has a perfect tool for you. Hyper Local Ads allow you to target people that are within just one mile of your office. This will mean anyone nearby in real time can see your ad on their mobile device. […]
How to track calls online and provide true ROI for your marketing
PPC is one of the most popular forms of online marketing. But now you have another marketing tool at your disposal related to PPC ads, and it could prove to be very useful for your insurance company: call tracking. How call tracking works The basic formula for PPC ads is that you create an ad, […]