All posts by Jason Hulott

How to track calls online and provide true ROI for your marketing

PPC is one of the most popular forms of online marketing. But now you have another marketing tool at your disposal related to PPC ads, and it could prove to be very useful for your insurance company: call tracking. How call tracking works The basic formula for PPC ads is that you create an ad, […]

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Going Mobile

One of the main things we discovered in our recent research was the low number of brokers that were mobile friendly.  Now while this doesn’t mean having a different fully functioning and transactional version of your site for people who visit your site via a mobile device, there are a number of ways brokers can […]

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How insurance brokers can take advantage of mobile

It only seems like yesterday that to make a call you used a landline or a callbox. Now most people have access to calls 24/7 via a mobile phone.  And not only that, they are now using their mobile to research, apply for, and buy products using their phone which is almost permanently connected to […]

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Don’t miss the business opportunities on your doorstep with local traffic sources

One of the advantages of being a local broker over a national player is the fact he/she can dominate their local market.  It will be very difficult, if not impossible, for a large insurance company to be listed in every town and city in the land whether online (such as Google Places) or offline (such […]

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