Local SEO ideas for insurance brokers

SEO is one form of marketing that insurance brokers have to take seriously in order to stand out in the competitive online environment.

Many potential customers will head to the search engines when they start looking for insurance products, and you want to ensure that it is your website they find.

If you are targeting local customers, here are some of the local SEO ideas you may want to consider.

Meta tags

The meta title and description are what show up in the search engines when a page of your website appears. You want to clearly display your geographic location in these, whether your town, city or county, to encourage local searchers to click through to your website.

Do not simply cram in keywords because this will look like spam and it is more likely to put people off clicking. Instead, make your title and description compelling enough to click on.

Create a Google+ business page

Creating a Google+ business page has become an important local SEO strategy. Launching your own business page is easy, but make sure you include as much information as you can, such as a company description, your full contact details, your location and anything else that is required, and then get it verified.

When someone then types in a relevant keyword into Google, you may find that your Google+ profile ranks highly on the search results page, often just below the paid-for ads.

Update your NAP on all your business listings

Make sure you list your name, address and phone number (NAP) on every page of your website. You may want to include it in the header or footer to ensure you don’t forget it.

In addition, make sure that all of your details on any other websites, such as Yelp, are the same. Search engines can scan these websites and it is important that your address and telephone number are the same on all of them. In addition, make these descriptions as informative as possible, including all the basic details along with photos, videos and more.

Use your location in your content

Make sure you include references to your city or town in the content on your website. Again, don’t stuff keywords in, and ensure they are used in a relevant and natural way.

Use blog posts and pages to talk about the local area. You could mention local features, events, sports teams, parks and other things that are specific to your local area. These can all help to associate yourself with an area and can also improve engagement with local customers.

Optimise alt text

Alt text is the text that you can include on images on your website. Search engines cannot read images, but they can read the text you use to describe them.

You can use your location keywords in your alt text. As always, make sure they are descriptive rather than just listing all your keywords.

Use social networks to connect with local customers

Social activity is important for SEO, so being active on social media is a very good idea. However, focus on connecting with people in your local area by talking about local events, joining local groups and connecting with local organisations and businesses. That way you may be able to drive more local customers to your site from social media while also giving your SEO a boost.

Improve your local SEO

Successful local SEO involves focusing on many factors, and you may want to experiment with all of the above techniques to boost your own marketing success. Attracting local customers is essential for many insurance brokers, so ensure you are doing all that you can to get to the top of the search engines for local keyword phrases.

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