Communicating smarter with your customers
As part of our on going commitment to helping our brokers, here at ABACUS, we have developed a number of useful videos around our property insurance products. These will help you understand how to communicate more effectively with your customers, as well as coinciding with the FCA’s drive for smarter, more transparent consumer communications. You […]
A brief look at social media marketing and compliance
Social media can be a highly effective way to market online. It provides businesses in many industries with a good way to build relationships, increase trust, and win more business. But if you operate in the financial industry, there is something you will need to consider carefully: compliance. Essentially, you have to be careful about […]
ABACUS Know How and Quick Tips
The difference between residential unoccupied and unoccupied under going works? The Simple answer is, no difference, as ABACUS are now writing more unoccupied risks with renovations ongoing, the idea was to bring our brokers attention to the fact we can quote properties of this nature without altering the product itself. You’ve had instant quote terms […]
Facebook marketing for insurance companies
Facebook is by far the largest social network. It includes users from every demographic and every background, which is why you are almost certain to find your target audience active on the site, no matter what sector you are in. This is the same if you operate in the insurance industry. But how exactly should […]
How to build mobile-friendly email templates and why you need to
You probably already know about how effective emails are when it comes to marketing your insurance business. Emails are personal and they provide you with a way to build a relationship with your subscribers over time to increase trust in your brand. But these days, you have to consider the fact that many people will […]