Facebook marketing for insurance companies

Facebook is by far the largest social network. It includes users from every demographic and every background, which is why you are almost certain to find your target audience active on the site, no matter what sector you are in.

This is the same if you operate in the insurance industry.

But how exactly should you market on Facebook? How can you reach out to your target audience and encourage them to engage with your brand?

Target your audience with ads

Social media users are becoming increasingly accepting of ads. Whereas just a few years ago, targeted ads were not part of the experience on social media, now they are very common and users have become used to them.

Facebook ads are useful because they are highly targeted. The people seeing the ads often find them relevant to their interests, and that makes them an ideal option for Facebook marketing.

You can use Facebook Ads to your advantage because they are a cost-effective way to reach out to exactly who you are targeting with your insurance products. They are excellent for:

  • lead generation;
  • brand building;
  • directing more people back to your website.

Test your ads, optimise them, and don’t forget to optimise the CTA. Wishpond has an excellent article all about this that is worth reading.

Harness the power of Facebook Events

Facebook Events can be a useful way to get your followers more engaged with your insurance company.

Rather than inviting people to social events, invite your followers to something related to your business that they will find useful. This could be a:

  • Q&A session;
  • webinar;
  • guide for buying insurance.

This will help to get more people engaged with your brand, which is the secret for getting the most out of Facebook.

Encourage email sign-ups

If you have an email list, you can sign people up to it directly from Facebook. Set up a sign-up form on the site, which is easy to do, and you may find that more people are comfortable signing up from Facebook because they do not have to visit your landing page.

Emails are an excellent way to market, especially for insurance companies, so use them alongside Facebook to enjoy a powerful combination.

Engage with your target audience

Facebook is a place to engage with your community, so don’t just bombard users with sales messages. Instead, get them involved by:

  • launching competitions;
  • setting up surveys;
  • sending useful content that encourages interaction in the form of comments.

Don’t just write posts robotically, and focus instead on getting people more involved, which will pay off in the long-term.

Use the power of Facebook

Facebook has become one of the most powerful marketing tools for businesses in many industries, including insurance. If you want to find more of your target audience on the site, use the techniques described here and it should not take you long to start seeing results.

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