These days, everyone is on social media and businesses are constantly told to spend time on their Facebook, LinkedIn and Twitter profiles as well as whatever other sites they may want to use.
There is nothing wrong with that, social activity is almost essential for many businesses these days. But don’t let it distract you from your main focus: driving enquiries and sales.
And with that in mind, your website should be the centre of all your marketing activity, including social media marketing and any other type of marketing you use. And the way to make sure that happens is to start by using a suitable platform like WordPress.
Here’s how you can ensure your WordPress site becomes the focus on your online marketing activity.
Launch a blog
When it comes to online insurance marketing ideas, a blog is one of the simplest ways to get started. WordPress started out as a blogging platform, and some of the biggest blogs on the internet use it. It makes SEO easier by including features like:
You can post a blog and re-post it automatically to your social media platforms, or post a link to Twitter and encourage people to come back to your website to read the full version
You can also add social buttons to your content and make it easy for people to share your posts with their own networks. The aim is always to get more people to visit your site because that’s where you will convert them to customers.
Start an email newsletter
Some people will find your website, decide it is very interesting and then never return. To avoid this, capture their details while they are there by using a newsletter sign-up form. This is easy on WordPress using any one of the many newsletter plugins.
Ask for their email address, provide them with a free ebook or something else in return, and then send them a series of auto-responders. This will help to keep your name in front of them, and you can encourage them to return over time, which can lead to an increase in sales.
Video content is an effective way to engage your visitors, and you can publish your videos to YouTube on your channel – but you can also imbed them in your site.
You can use your videos in your blogs, on your home page or anywhere else on your website. You can then market them, mention them on social media and encourage more people to visit your site to watch them.
Again, it’s really easy to use videos on WordPress, and anyone can do it without any specialist knowledge. Those can then be uploaded on relevant channels such as YouTube or Facebook.
Optimise your site
WordPress is designed with SEO in mind, and the whole site is structured to get your SEO off to a good start. There are also plugins that can help you and give your site an SEO boost. This can help you to improve your SEO efforts right from the start and see better results in the search engines sooner.
Make your WordPress site the centre of your marketing
Marketing is essential for any business, especially those in competitive markets like insurance. But while there are many channels to focus on, make sure your website remains the centre of all your online marketing activity.
These are some of the ways that WordPress makes it easy to do this, so maximise your site’s potential and ensure it is the centre of all your marketing efforts.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.