If you target customers in your local area for your insurance business, local marketing techniques are going to be important. You can target local people in many ways, but which are the most effective? Consider experimenting with a few of these.
Local SEO and PPC
Local SEO is one of the most important marketing methods you can use when it comes to local marketing ideas
If you target specific keywords like ‘home insurance Liverpool’, you will have less competition than if you target keywords like ‘home insurance’. You will also attract targeted traffic because the people searching for geographic keywords are looking for something more specific.
One thing you can do is create a Google+ business page. Get your listing up, and this can appear high on the search pages – often higher than the standard organic listings. Make sure all your profile is complete, all your contact details are correct, and provide descriptions, photos and as much information as possible.
PPC is another way that you can target local keywords in the search engines. Use local keywords within your ads so that when people see them, they instantly see that your ad is relevant to their search. Then lead them to a landing page where the same keyword is used, rather than just your home page, to boost conversions.
Target local social media users
Social media is important for many reasons. Not only is it useful for brand recognition, but it also generates links that are valuable for SEO.
In addition, you can reach out to your target customers directly and focus on getting local followers. Join conversations and groups related to your local area, and talk about events happening in your area that may generate interest from local people.
If you provide interesting information that is specific for local people, you can become a resource and build up a larger following.
Provide sponsorship for community events
Sponsoring community events can be an excellent way to get your name out there and boost your brand recognition, as well as building trust in the community.
It can have a positive effect on your brand image, especially if you sponsor charities and respected organisations, because local people will associate your name with good causes. You may also get some local press coverage from the event, which can be excellent PR.
Advertise in local publications
By advertising in newspapers, community newsletters and community websites, you could increase your brand recognition in the area. You could even use flyers and leaflets to reach out to local residents.
Traditional techniques still work, especially when you are targeting specific geographic areas, so don’t think that you have to focus solely on online techniques.
Get more local business
These are just a few of the ways to win more local business. Other online and offline techniques are available, but these provide you with a good starting point. Experiment with them to find out which works best for you, then start to win more local business today.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.