Category Archives for Marketing

Facebook advertising goes hyper local

If you are always looking for ways to get people to visit the office, Facebook now has a perfect tool for you.  Hyper Local Ads allow you to target people that are within just one mile of your office. This will mean anyone nearby in real time can see your ad on their mobile device.  […]

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How to track calls online and provide true ROI for your marketing

PPC is one of the most popular forms of online marketing. But now you have another marketing tool at your disposal related to PPC ads, and it could prove to be very useful for your insurance company: call tracking. How call tracking works The basic formula for PPC ads is that you create an ad, […]

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Benefits of using WordPress for insurance brokers

When WordPress was launched back in 2003, it was used primarily as a blogging platform. However, it has now become popular for businesses, and it is widely used for commercial websites both large and small. If you are launching a new insurance website, this platform could be the ideal option, and here are some of […]

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Going Mobile

One of the main things we discovered in our recent research was the low number of brokers that were mobile friendly.  Now while this doesn’t mean having a different fully functioning and transactional version of your site for people who visit your site via a mobile device, there are a number of ways brokers can […]

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