Category Archives for Marketing

Using WordPress and a CRM solution to increase your conversion rates

A lot of specialist insurance offerings simply can’t be sold online, but that doesn’t mean you can’t capture detailed enquiry information to make sure you follow up with the enquirer and make it easy to provide them with a quote. But for a lot of site owners this is where the system falls apart, as […]

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PPC – so you’ve got a visitor – now what?

Pay per click (PPC) marketing is great in that you pay money and you get traffic.  Simple! As an easy starting point, lots of businesses use PPC as they can understand it.  Well, at least the basics anyway. PPC is a great way to drive traffic quickly to your site to see how well it […]

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Are you orphaning your marketing efforts?

With more and more platforms to promote and market your business on, it is easy to get caught up launching your presence on multiple sites at the expense of previous endeavours. We see time and time again new clients coming to us with multiple web presences on different platforms. We often highlight some to them […]

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Are you picking the online low hanging fruit and marketing your business?

Recent conversations with a number of potential clients has made me think about what they are trying to achieve and everyone right now seems so focused only on SEO and Google. They ask: Can you help me improve my Google rankings? Can you get me on page one for these five keywords? Can you guarantee […]

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