Category Archives for Marketing

Using WordPress to support and manage your social media activity

If you run an insurance website, you may find that you spend a lot of your time on social media. Social media is more important than ever before. Not only is it a way to engage with your target customers, but it is also a way to improve your SEO. Social activity is an important […]

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8 plugins to take your insurance WordPress site to the next level

If you are using WordPress as the platform for your insurance website, you may already know that there are thousands of plugins available to improve your site’s functionality. Finding the really useful plugins amidst the huge selection available can be a challenge, so here are eight options for really useful WordPress plugins that you can […]

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Facebook advertising goes hyper local

If you are always looking for ways to get people to visit the office, Facebook now has a perfect tool for you.  Hyper Local Ads allow you to target people that are within just one mile of your office. This will mean anyone nearby in real time can see your ad on their mobile device.  […]

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How to track calls online and provide true ROI for your marketing

PPC is one of the most popular forms of online marketing. But now you have another marketing tool at your disposal related to PPC ads, and it could prove to be very useful for your insurance company: call tracking. How call tracking works The basic formula for PPC ads is that you create an ad, […]

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Going Mobile

One of the main things we discovered in our recent research was the low number of brokers that were mobile friendly.  Now while this doesn’t mean having a different fully functioning and transactional version of your site for people who visit your site via a mobile device, there are a number of ways brokers can […]

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