5 web traffic sources you are probably not using
Generating leads is one of the most important activities for insurance websites. Without leads, your conversions will suffer and you will find it hard to compete in the competitive online environment. While many companies use the same techniques to generate leads, you can get ahead of your competition by using tactics that they are less […]
Places to use video online
Once you have created a video, what do you do with it? It can take quite a lot of time and effort to create a really good video, so the worst thing to do is to simply put in on one website and then forget about it. You want as many people to see your […]
Communicating smarter with your customers
As part of our on going commitment to helping our brokers, here at ABACUS, we have developed a number of useful videos around our property insurance products. These will help you understand how to communicate more effectively with your customers, as well as coinciding with the FCA’s drive for smarter, more transparent consumer communications. You […]
How to use video marketing for your insurance business
When you start marketing your insurance business online, it won’t take long to find out that publishing content is one of the most important things you can do. However, many businesses start off by limiting their content to written blogs and articles. There is nothing wrong with written content, but it is often a good […]