Using Google Adwords to help you at renewal time
During renewal time, if you are simply sending out letters to your clients with a renewal quote, and hoping to get a reply, you might be missing a few opportunities to remind them you provided their insurance 12 months ago. We are not advocating you stopping sending renewal letters or emails, but if your renewal […]
The 7 myths of online marketing with Facebook and Google
From a marketing point of view, Facebook and Google are the mainstays to help drive substantial amounts of traffic to insurance businesses. Both companies have “perceived” free options and paid options. Let’s look at both sites, their offerings, and bust some myths about driving traffic. Facebook Facebook have two distinct options to drive traffic. Engagement based activity and […]