Lead generation ideas using Facebook

Lead generation is something that all companies must take seriously. Every insurance business needs a regular source of leads, and these days there are many ways to get these leads. When talking about leads, this is often in the form of collecting email addresses to add to your list. This means that you can then […]
The 7 myths of online marketing with Facebook and Google

From a marketing point of view, Facebook and Google are the mainstays to help drive substantial amounts of traffic to insurance businesses. Both companies have “perceived” free options and paid options. Let’s look at both sites, their offerings, and bust some myths about driving traffic. Facebook Facebook have two distinct options to drive traffic. Engagement based activity and […]
Facebook marketing for insurance companies

Facebook is by far the largest social network. It includes users from every demographic and every background, which is why you are almost certain to find your target audience active on the site, no matter what sector you are in. This is the same if you operate in the insurance industry. But how exactly should […]