How you can use auto-responders to grow your business

Even in this age of social media when many people are predicting the death of email, auto-responders remain one of the best ways to connect with your customers.

Email is a cost-effective way to communicate your marketing messages to your target audience and provide them with value to increase your sales and grow your business. They are also a simple and almost maintenance-free marketing technique that you can run automatically once you have set up an initial campaign.

Here are some ways auto-responders can help you to grow your business.

Connect with your targets

There are many benefits of auto-responders, and one of the most important is that they provide you with a way to connect with your target audience.

If visitors to your website are interested enough in the products or services you offer to sign up for your newsletter, they are worth targeting. By sending something as simple as a welcome and a free lead magnet, you can establish a relationship and connect with them directly.

Provide value

Auto-responders, which are provided by companies like AWeber, are an excellent way to provide informative and useful content to your targets, therefore providing them with value.

Insurance companies can send tips, information, tricks and more, and by providing value on a regular basis, you can build better relationships with your targets over time.

Make your customers feel special

One thing you could consider is to send your targets special offers that they can only get via email. This way they will feel special and you will be providing value to them at the same time. Not only can this help your relationship building, but it can also generate increased sales.

Get feedback

After someone has visited your website or made a purchase, it is the perfect time to ask for their views. You might ask them via an automated email about their experience on the website or any difficulties they had, and you can then use their feedback to improve your service. This could be plugged into Feefo or Trustpilot.

Send highly-targeted emails

You can use different auto-responder campaigns to target your message depending on the recipient. For example, you could have one set of auto-responders for people who buy a product, another for people who sign up on the home page, and as many others as you want.

Never miss following up

Following up with customers can sometimes be time consuming and you can often forget to do it with all the other tasks you have. With auto-responders, you never have to worry about following up with any customers because it will all happen automatically.  This can help you with treating customers fairly as you are always staying front of mind, and not just contacting them at renewal time.

Get more reviews

Once you have sent a few emails in your auto-responder, you may want to suggest to your customers that you appreciate receiving reviews. You could direct them to a third-party review site or a place on your website where they can leave reviews, and this can help you to build your reviews over time.  Depending where you want to build up your reviews, this could include:

  • Trustpilot
  • Feefo
  • Facebook
  • Google Business

Make use of auto-responders

Because auto-responders work automatically, you only have to set them up once and then you can let them run automatically. This makes them a simple and hassle-free way to keep in touch with your client base and increase your sales.

Emails are also easy to track, and by keeping track of your open rates, unsubscribes, clicks and more, you can make changes over time to improve your email and make them even more effective.

About the Author Jason Hulott

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.

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