Insurance content marketing in 2019
There are many reasons why you should be using content as a significant part of your marketing strategy this year. Content helps: educate your potential customers; engage with potential customers on the platform of their choice; position you as an authority within your industry; generate traffic to your website from multiple sources. But what kind […]
HubSpot Consultancy for B2B insurance or commercial lines
We see lots of local brokers moving from more commodity-based personal insurance and switching to commercial lines. While it is all clearly still insurance, commercial insurance has a different requirement for engagement from initial enquiry to sale. This doesn’t happen in one linear journey. The web journey for commercial insurance needs to be managed, and […]