Are you educating your visitors or simply trying to sell to them?

The Internet has been a great way of consumers to be empowered as they can research and educate themselves about the products and services they require.   Even before they have reached your website, they could have visited several others looking for the answers to a particular question. So my question to you is – can […]

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How to track traffic and leads from introducers without the need for expensive software

One of the best ways to increase brand awareness, traffic and sales, is to work with other sites that will promote your products and services to their client base in return for a commission. This could be achieved on a Cost Per Lead, Cost Per Sale or Cost Per Click basis.  The choice is yours. […]

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Is your marketing like a gym membership?

Do you subscribe to the latest marketing techniques and groups? Do you always jump from one technique to another regularly? Are you seeing results? It dawned on me that getting results from a marketing programme can be the same as getting results from a fitness programme. If you are not doing the basics, and are […]

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Marketing in just 20 minutes a day

Not having the time to attract new clients or business is an easy excuse as we can all “find” other things to be doing (from chasing invoices to looking at the football scores).  Somehow marketing may not seem tangible enough to warrant time on your “To do” list. Paradoxically, one thing we all answer when […]

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Going Mobile

One of the main things we discovered in our recent research was the low number of brokers that were mobile friendly.  Now while this doesn’t mean having a different fully functioning and transactional version of your site for people who visit your site via a mobile device, there are a number of ways brokers can […]

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