Analyse this… and this… and that…

Generating traffic to your insurance website is one thing, but knowing what visitors do when they arrive is another. If you want to improve your online marketing and make tactical changes to your website to generate more business, it is important to use a tool like Google Analytics. What is Google Analytics? Google Analytics is […]

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10 reasons why WordPress is a good platform for insurance broker websites

WordPress has long been used by professional businesses to launch websites rather than just for blogs. There are many reasons why it could be the ideal platform for your insurance broker website, and here are 10 to think about. 1. Quick and easy to launch WordPress is incredibly quick to launch. Once you have sorted […]

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Facebook advertising goes hyper local

If you are always looking for ways to get people to visit the office, Facebook now has a perfect tool for you.  Hyper Local Ads allow you to target people that are within just one mile of your office. This will mean anyone nearby in real time can see your ad on their mobile device.  […]

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The importance of dedicated landing pages

Landing pages are specific web pages that have one goal in mind – to encourage visitors to perform a specific action. Although your home page may be a landing page of sorts, specific pages are often necessary for generating better results, especially if you run an insurance website. Here are some of the main ways […]

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Beginner’s guide to retargeting

Retargeting is a relatively new marketing technique that continues to grow in popularity. If you have not used it yet as part of your insurance marketing, you may be wondering what all the fuss is about. Here is a guide to all you need to know What is it? Many people will visit your website […]

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