Getting your phone to ring using the web

When you think of online marketing, you tend to focus on generating clicks to your website. The amount of traffic is a key factor in your success online, but the most important factor is conversions. If conversions for your insurance business means getting your targets to call you, you will not be worried about getting […]

Continue reading

Using WordPress as the hub of your marketing activity

These days, everyone is on social media and businesses are constantly told to spend time on their Facebook, LinkedIn and Twitter profiles as well as whatever other sites they may want to use. There is nothing wrong with that, social activity is almost essential for many businesses these days. But don’t let it distract you […]

Continue reading

Collating and using customer feedback

Customer feedback can be incredibly useful for your business. You can use it to find out what you are doing right and wrong, and you can then use that information to make important changes to improve your business. You can also use feedback as a form of marketing. Positive feedback will increase trust for future […]

Continue reading

Building an online marketing strategy

Online marketing is an area where there are so many different techniques that it can at first seem overwhelming. Some of them are cheap, some are more expensive, and all of them can be confusing when you first get started. If you are just starting out with your online marketing, it is a great idea […]

Continue reading

Online marketing ideas for brokers

If you are an insurance broker and you have a website, you will want to attract as much targeted traffic as possible. To do this, you will need to carry out various types of online marketing. However, there are many different ways to market your business online. Here are some ideas to get you started. […]

Continue reading