5 web traffic sources you are probably not using

Generating leads is one of the most important activities for insurance websites. Without leads, your conversions will suffer and you will find it hard to compete in the competitive online environment. While many companies use the same techniques to generate leads, you can get ahead of your competition by using tactics that they are less […]

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The importance of dedicated landing pages

Landing pages are specific web pages that have one goal in mind – to encourage visitors to perform a specific action. Although your home page may be a landing page of sorts, specific pages are often necessary for generating better results, especially if you run an insurance website. Here are some of the main ways […]

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Beginner’s guide to retargeting

Retargeting is a marketing technique that continues to grow in popularity. If you have not used it yet as part of your insurance marketing, you may be wondering what all the fuss is about. Here is a guide to all you need to know What is it? Many people will visit your website without making […]

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Poster packs and pens for Broker use

As a reminder, we have a number of promotional materials available for our Brokers to use in their offices. These are full, A2 sized  (420 x 594 mm / 16.5 x 23.4 in) posters for your brokerage window or walls.   There are six posters available, which we will print and post out to you, free […]

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Are you educating your visitors or simply trying to sell to them?

The Internet has been a great way of consumers to be empowered as they can research and educate themselves about the products and services they require.   Even before they have reached your website, they could have visited several others looking for the answers to a particular question. So my question to you is – can […]

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