Newsletters: Keep it conversational and add value

A newsletter is a cost-effective way to build relationships and stay in regular touch with customers and prospects. Here are three reasons why newsletters will work for you. They will also work for your competitors – so ignore this marketing channel at your peril. 1 Awareness Don’t take it for granted that people know everything […]

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What’s Happening in Digital Marketing?

Digital marketing is constantly changing. That change can refer to completely new ways of doing things, like the rise of augmented reality (AR), or it can refer to approaching existing practices from a new perspective. Both types of changes show how digital marketing trends evolve in response to the opportunities as well as the demands […]

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ABACUS Exposed – April 2018

Please find a link below to the latest edition of our newsletter, ABACUS Exposed. This edition is packed full of all the latest news and interviews. Don’t forget to enter our Caption Competition for the chance to win one of our fantastic prizes. Any queries you may have, please do not hesitate to contact us on […]

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Spring clean your marketing

Hopefully, spring has finally sprung and with that comes the tidy up in time for summer. While most of us have a spring clean at home, very few of us take the time to spring clean our marketing. Here are a few things you can do right now to get your site ready for summer. […]

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Brokers guide to getting a new website

Why do you need a new website? Maybe your current website is out of date, you can’t access it to amend it, or it is simply not fit for purpose, and you need to start again. Parts of a Website Before we start looking at a new website, let’s briefly discuss the different parts required […]

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