Social Media Goals
One thing that I’ve just discovered in a meeting today, is that a lot of the time people don’t actually think about what they want from social media. So they may think social media is about engagement, it’s about brand building, or it’s simply a case of something that’s done because everyone suggested that they […]
Social listening
One part of social media marketing people overlook or don’t see the value in is actually listening and not posting… By listening to people on social media you can: Find new clients; Find new JV Partners; Find out what issues your competitors are having; Use it to preempt potential customer service issues. So how do […]
Using images online
In the last few days I have had to tell a couple of clients about royalty free images and how they can’t simply use any image they find to promote their business. It prompted me to think about writing this article to help you stay on the right side of image copyright. Using images to promote […]
Facebook advertising for insurance lead generation
Nearly everyone is using Facebook daily to access the Internet, research products and stay in touch with friends and family. This gives all companies an opportunity to reach out to potential customers on a platform you know they will be using – constantly. This can be done in a number of ways. Building a company page, building […]
5 things to do with your customer email database
Even in this day and age of smart phones and social media, email shouldn’t be forgotten, as it still plays a very important part in a company’s dealings with its customers. Or at least it should be. Here are 5 ideas to get you thinking about how to make the most of your customer email […]