Category Archives for Articles

Using Google Adwords to help you at renewal time

During renewal time, if you are simply sending out letters to your clients with a renewal quote, and hoping to get a reply, you might be missing a few opportunities to remind them you provided their insurance 12 months ago. We are not advocating you stopping sending renewal letters or emails, but if your renewal […]

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A brief look at social media marketing and compliance

Social media can be a highly effective way to market online. It provides businesses in many industries with a good way to build relationships, increase trust, and win more business. But if you operate in the financial industry, there is something you will need to consider carefully: compliance. Essentially, you have to be careful about […]

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Facebook marketing for insurance companies

Facebook is by far the largest social network. It includes users from every demographic and every background, which is why you are almost certain to find your target audience active on the site, no matter what sector you are in. This is the same if you operate in the insurance industry. But how exactly should […]

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5 types of content your website needs to be successful

Success with content marketing means more traffic, a lower bounce rate and more conversions. If you want to enjoy this kind of success for your insurance business, you will need to regularly publish high-value content. But which types of content will boost your success? Infographics Infographics are an ideal option for insurance businesses and they […]

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How to use video marketing for your insurance business

When you start marketing your insurance business online, it won’t take long to find out that publishing content is one of the most important things you can do. However, many businesses start off by limiting their content to written blogs and articles. There is nothing wrong with written content, but it is often a good […]

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