Using WordPress to build your insurance broker website

WordPress is one of the best options for insurance brokers launching a website. If you are in the process of launching your own site and want to use a powerful and flexible platform, WordPress can be a great option, and here is how to go about getting your site up and running.

Buy your domain and hosting

WordPress is free, but you will need to pay for your domain name and hosting, just as you will with any site, so sort these out first. This is the first stage of any website you launch, and as soon as you have done this, you can install WordPress. Conveniently, many hosts allow you to do so with a single click.

Choose your theme

When using WordPress to build your insurance broker website, you will need to decide on a theme as soon as it is up and running. There are thousands of free themes to choose from, and these are often good for small websites or personal sites.

However, for your insurance site you will probably want a premium theme, and there are many of these as well. Or you can also ask a designer to create your own custom theme, which will be completely unique to your business.

Add the features you need

What will you need your insurance website to do? What features should it have? For example, do you need:

  • a quote system;
  • contact form;
  • blog;
  • review section;
  • social media integration.

You can find what you need in the plugins section of WordPress, and you usually don’t need any design experience to install and use them. Simply download your plugins of choice and install them in a click, then customise them if the option is available.

This allows you to get all the functionality you need from your site without spending a fortune on design.

Once you have sorted out your theme and your plugins, your website is ready to go and you can start driving traffic to it.

Why WordPress?

There are so many reasons why WordPress makes an excellent choice of platform for your website. Some of the main advantages include:

  • it’s free;
  • you can change designers when you want to because you are not locked into a custom CMS;
  • it is easy to learn and use;
  • you can allow access to other people like contributors and limit what they can see and do;
  • there are a huge number of possibilities for design, style, functions, etc;
  • it is constantly improving;
  • the support community is large and active.

Launch your website in no time at all

It is quick and easy to use WordPress to set up your website. In fact, it could take less than a day to get a basic version of your site up and running. Consider downloading a basic theme to start with and get the hang of the system, then consider changing to a premium or custom theme and take your insurance website to a new level.

About the Author Jason Hulott

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.

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