Online marketing ideas for brokers

If you are an insurance broker and you have a website, you will want to attract as much targeted traffic as possible. To do this, you will need to carry out various types of online marketing. However, there are many different ways to market your business online. Here are some ideas to get you started.

Social media

If you have not yet got involved in social media, now is the time to do so. Social media an effective way to:

  • communicate with your target audience;
  • increase trust in your brand;
  • boost your online presence;
  • share informative content.

It is also a way to improve your SEO because the search engines take account of the amount of links your social activity generates.

SEO

As well as using social activity to improve your SEO, you can also focus on other techniques to boost your optimisation in the search engines. These include:

  • launch a blog and make regular posts;
  • optimise all of your content with relevant keywords;
  • create a page on Google Plus for your business;
  • focus on creating informative, shareable content.

PPC

Another marketing idea for brokers is PPC (pay-per-click advertising). Like SEO, PPC helps you to increase your presence in the search engines. PPC is a paid form of marketing, but the advantages include:

  • ads appear immediately after you launch them;
  • you only pay for genuine leads;
  • you can constantly measure your results and fine-tune your ads to increase clicks.

Guest blogs

Guest blogs are often seen as an effective way to improve SEO because with each blog you get a link pointing back to your website. However, they are more than this.

Guest posts on industry-leading websites and blogs can also improve your brand image, increase trust, and boost your reputation as an industry expert. You could also generate significant amounts of traffic back to your website from the guest blogs.

Email newsletters

An email newsletter can be an effective way to stay in touch with your targets. When visitors arrive on your website, encourage them to sign up to your newsletter with a special offer or a free ebook. Once they have signed up, send them emails packed full of useful information on a regular basis, and this can encourage them to return to your website.

Retargeting

Retargeting is another effective way to encourage people to return to your website after they have left before making a conversion. By signing up with a retargeting company, you can launch cookies on the visitors’ browsers and then display your ads to them when they visit other websites on the network.

This can encourage them to return to your website to buy your products, and it can be very effective if used correctly.

Referrals

Asking your existing customer base to refer you to friends and family can be a great way to boost your business. It is something that is easily overlooked but you could offer both the referral and the person referring a discount or some other kind of benefit such as Amazon or store vouchers.  Having a formal referral scheme and telling your client bases about it can be a great way to boost sales.

Drive more targeted traffic to your site

These are just some of the most popular online marketing methods that you could use to drive traffic to your insurance website. But no matter which techniques you end up using, you should always ensure that your website is ready to receive visitors.

That means a good design with clear navigation, fast-loading pages, calls to action and a design that can be viewed on any device. So start by giving your website a review, then choose a few marketing techniques to focus on and drive more traffic to your site.

About the Author Jason Hulott

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.

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