One of the main things that leapt out at us with a survey we carried out recently was the need for help trying to find and attract a local client. With search engines and social media, you do have the ability to laser target an audience. Here are three ways you can do that right!
Getting your business listed for free on Google business allows you to set up a Google profile about your business. So, if anyone carries out a local search in Google, you have more chance of appearing on the search results. Or, even better, you may appear on the Google map where up to 8 companies are listed. On mobile this starts at 3 companies.
If you are not listed on Google Business or Google local / places as it has been called, stop everything and do it now. If you are looking for local customers and you are not on Google business, you are missing out.
If you are not on Twitter, now is a good time to set up an account. Again, it is free. If you are struggling, you can visit our resources section and we can help you build, manage and grow your Twitter account to reach out to local businesses.
If you are happy to give it a go or have an account already, then use the advanced search function on Twitter to find Twitter users / company accounts in a given location and then follow, connect with, and talk to them.
This will give you a huge amount of reach. There are a huge number of things you can use Twitter for – and we cover some of those in other articles this month.
Facebook Ads allow you to set up Facebook pay per click ads based on a radius from your location so, for example – up to 25 miles from Reigate. This enables you to advertise to anyone in that radius who is on Facebook and meets your other ad criteria. So you can be extremely targeted to a local audience.
You can drive traffic either to a Facebook page for your business or drive them directly to your website – so you can use Facebook ads without the need for a company Facebook page.
When setting up your ad, you can choose your audience and it is here you can select a location. If you want to widen the net, then build separate ads and campaigns if you have two or three towns you wish to attract clients from.
Facebook ads are a lot cheaper than Google Adwords pay per click and can be a great way to attract local interest to your website.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.