If you want your insurance company to attract more business from local customers, there are many marketing strategies that you could consider. Traditional ideas like sponsoring local events can be highly effective, but there are also many online techniques that you can use to your advantage. Here are five you could consider.
1. Provide a tour of your premises
Business View is a service from Google that allows you to provide internet users with a 360-degree tour of your business premises.
Using the same technology employed by Street View, you can get your physical premises filmed, and the resulting images can then show up on Google Search, Maps and in Google+.
This is an excellent way to stand out from your competition and provide your target audience with a more personal experience, which could help you to drive more local business your way.
2. Connect with local social media contacts
Make your social media more local focused in order to connect with local people. For example, you could use advertisements that only targeting people in the local area. Facebook ads are becoming one of the best ways for businesses to connect with their targets, and they could well help you to connect with your target audience.
As well as using ads, you can also extend your social activities to seek out local groups and join in with conversations. This way you can increase awareness about your business in the area.
3. Optimise your content for local targets
Use your website content, blog and content marketing to target local readers. You can do this by referencing your town or city, but don’t let that turn into keyword stuffing.
More importantly, talk about local things of importance. This could include:
By discussing such things, you will demonstrate that you are interested in the community and this can help with your local SEO as well.
4. Launch a Google business page
‘Google Business‘ is another Google service that you may want to make use of. By signing your business up, you can get a profile in Maps, Google and more, and this can help to improve your web presence.
If you get good reviews from your customers, you may find that your listing shows up in the search engines for local searches, even above the organic results. This works particularly well for those people using mobile devices and near me searches – so do make sure you take advantage of this free traffic source.
5. Use PPC ads
Pay per click ads have a number of benefits. The ads show up as soon as you launch them, and you can also target them to only appear to searchers in specific geographic areas.
If you have built up positive reviews from customers, you can display these directly in your ads in the form of gold stars. You can also add your telephone number so that mobile searchers can call you directly, which may be a useful way to get more people calling up for quotes.
PPC is not just Google Ads either. Bing, Facebook, Twitter, and LinkedIn all have ppc advert platforms
Bring in more business
These five techniques can all be used to get more business from local customers for your insurance company. You could use one of them or all of them, and it depends on how well they work for you. Try them out and see which ones provide you with the most success, then continue to work on your marketing to win more business.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.