WordPress has long been used by professional businesses to launch websites rather than just for blogs. There are many reasons why it could be the ideal platform for your insurance broker website, and here are 10 to think about.
1. Quick and easy to launch
WordPress is incredibly quick to launch. Once you have sorted out a web hosting package, you can often launch WordPress instantly, and then you can download a theme of your choice in a matter of minutes.
2. Thousands of plugins
There are thousands of plugins in WordPress that you can use to improve the functionality of your website. For example, you could download a plugin for a contact form, an image gallery or an SEO pack.
You can download and install these without any knowledge of web design, making it easy to improve your website.
3. Easy to edit and modify
If you want to make a change to a page, whether it is an edit to the content or the design, you can do so with ease. The interface is very intuitive so you can make most changes without any assistance.
4. Open source CMS
Rather than being a custom content management system (CMS), WordPress is open source, and there are thousands of designers and developers who are familiar with it. This means if you want to change your designer at any point, you will be free to do so without any problems.
5. Huge community
When it comes to using WordPress for brokers, you will find that it is maintained by a vast community of experts, so there is always someone to ask for help when you have a question.
6. SEO benefits
WordPress is designed to be SEO friendly, and there are SEO plugins that you can also install. This is a good way to get started if you are planning to optimise your website further.
7. It’s free
WordPress is completely free to use. You may have to pay for some of the premium themes, or to have a theme designed for you but the platform itself is provided free of charge.
8. Grow with your business
There are no limits to the size of website you can run, making WordPress a great option if you expect your broker business to grow over time.
9. Provide access to various users
If you want to grant access to various members of your team, you can do so with ease on WordPress. For example, you could provide a contributor access to someone in the office and limit the amount of access they have.
10. Good security
WordPress is updated regularly to make sure it stays very secure. If you want to, you can also download extra security plugins for even more peace of mind.
Launch your WordPress site today
It does not take long to launch a WordPress website, and soon you could have your professional site set up and ready to start generating online business. Speak to a designer about launching a website and take advantage of all the benefits that WordPress provides.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.