The importance of dedicated landing pages

Landing pages are specific web pages that have one goal in mind – to encourage visitors to perform a specific action. Although your home page may be a landing page of sorts, specific pages are often necessary for generating better results, especially if you run an insurance website. Here are some of the main ways […]

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Beginner’s guide to retargeting

Retargeting is a marketing technique that continues to grow in popularity. If you have not used it yet as part of your insurance marketing, you may be wondering what all the fuss is about. Here is a guide to all you need to know What is it? Many people will visit your website without making […]

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Poster packs and pens for Broker use

As a reminder, we have a number of promotional materials available for our Brokers to use in their offices. These are full, A2 sized  (420 x 594 mm / 16.5 x 23.4 in) posters for your brokerage window or walls.   There are six posters available, which we will print and post out to you, free […]

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Are you educating your visitors or simply trying to sell to them?

The Internet has been a great way of consumers to be empowered as they can research and educate themselves about the products and services they require.   Even before they have reached your website, they could have visited several others looking for the answers to a particular question. So my question to you is – can […]

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What are autoresponders and how they can grow your revenues

Autoresponders allow you to automatically send a reply to a customer on completion of a form or the sending of an email to a given email address.  You might have come across out of office responders.  Well this is the same thing. But the beauty is, autoresponders can become a very powerful tool to convert […]

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