Are you educating your visitors or simply trying to sell to them?

The Internet has been a great way of consumers to be empowered as they can research and educate themselves about the products and services they require.   Even before they have reached your website, they could have visited several others looking for the answers to a particular question. So my question to you is – can […]

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What are autoresponders and how they can grow your revenues

Autoresponders allow you to automatically send a reply to a customer on completion of a form or the sending of an email to a given email address.  You might have come across out of office responders.  Well this is the same thing. But the beauty is, autoresponders can become a very powerful tool to convert […]

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Are you orphaning your marketing efforts?

With more and more platforms to promote and market your business on, it is easy to get caught up launching your presence on multiple sites at the expense of previous endeavours. We see time and time again new clients coming to us with multiple web presences on different platforms. We often highlight some to them […]

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How to track traffic and leads from introducers without the need for expensive software

One of the best ways to increase brand awareness, traffic and sales, is to work with other sites that will promote your products and services to their client base in return for a commission. This could be achieved on a Cost Per Lead, Cost Per Sale or Cost Per Click basis.  The choice is yours. […]

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Social Media – it is not about the big numbers….

For a lot of site owners, the lure of the big numbers being bandied about around social media is simply mouth watering…  for example: Facebook had 2.7 billion daily users in Q1 2019 (Facebook 2019) Twitter had 126 million active average daily users in 2018 (Twitter) LinkedIn has 510 million users in 2018 (Business Intelligence) […]

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