Social proof – what is it and how can I use it?

In essence, social proof is providing users with other people views and opinions on your products.  In the old days, we used to call this sharing testimonials, but we now what many more ways of interacting, collecting and displaying customer feedback. Providing your potential customers with the feedback from previous and existing customers is a […]

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Is your marketing like a gym membership?

Do you subscribe to the latest marketing techniques and groups? Do you always jump from one technique to another regularly? Are you seeing results? It dawned on me that getting results from a marketing programme can be the same as getting results from a fitness programme. If you are not doing the basics, and are […]

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5 web traffic sources you are probably not using

Generating leads is one of the most important activities for insurance websites. Without leads, your conversions will suffer and you will find it hard to compete in the competitive online environment. While many companies use the same techniques to generate leads, you can get ahead of your competition by using tactics that they are less […]

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The importance of dedicated landing pages

Landing pages are specific web pages that have one goal in mind – to encourage visitors to perform a specific action. Although your home page may be a landing page of sorts, specific pages are often necessary for generating better results, especially if you run an insurance website. Here are some of the main ways […]

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Beginner’s guide to retargeting

Retargeting is a marketing technique that continues to grow in popularity. If you have not used it yet as part of your insurance marketing, you may be wondering what all the fuss is about. Here is a guide to all you need to know What is it? Many people will visit your website without making […]

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