ABACUS Exposed – October 2018

Please find a link below to the latest edition of our newsletter, ABACUS Exposed. This edition is packed full of all the latest news and interviews. Don’t forget to enter our Caption Competition for the chance to win one of our fantastic prizes. Any queries you may have, please do not hesitate to contact us on […]

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Insurance content marketing in 2019

There are many reasons why you should be using content as a significant part of your marketing strategy this year. Content helps: educate your potential customers; engage with potential customers on the platform of their choice; position you as an authority within your industry; generate traffic to your website from multiple sources. But what kind […]

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Making the switch to commercial lines

Simply changing your marketing and sales messages from personal lines to commercial is not going to help drive you any more business. While insurance is insurance, commercial insurance will involve a lot more hand-holding, and with online marketing, you need to make sure that you maximise the effectiveness of your web processes to ensure you […]

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HubSpot Consultancy for B2B insurance or commercial lines

We see lots of local brokers moving from more commodity-based personal insurance and switching to commercial lines. While it is all clearly still insurance, commercial insurance has a different requirement for engagement from initial enquiry to sale. This doesn’t happen in one linear journey. The web journey for commercial insurance needs to be managed, and […]

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ABACUS Out & About – Autumn Edition

Please find below a link to the latest edition of our short publication “ABACUS Out & About”, please click on the link to have a read! Out & About – Autumn Edition Should you have any questions about ABACUS please give us a call.

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