Every company wants more business, and you are probably no different. But how should you go about it? There are many areas that you can focus on, from building your brand to online marketing. Here are some ideas for how you could start getting more business today.
Develop your brand & expertise
Don’t assume that developing your brand is just for large businesses. In fact, it has never been so important for businesses of all sizes.
By creating a valuable brand, you will encourage more people to select you as their insurance broker and to talk about you and recommend you to others.
You also want to become known as an expert in your niche, and this will add more value to the products you are providing.
Ideally, you want to be the company people think of when they think of a certain type of insurance product, and this may mean narrowing your product range.
Focus on content marketing
The great thing about content marketing is that it works on both of the above areas by helping you to build your brand and develop your expertise.
Content marketing is something any business of any size can do, so don’t assume that it is not for you. It is easy to get started, and one of the best ways to start is by writing a regular blog.
You can do this yourself, or you can hire a writer to create the posts for you under your name. However you go about it, make sure you create a blogging schedule and stick to it, and also only publish content that is valuable and engaging.
Also speak directly to your prospects using a personal and friendly tone that they can relate to.
Once you start publishing posts, get a presence on social media and link to your blog posts as well as other content that will be of interest to your target audience.
You can then start to branch out into other forms of content like videos, infographics, images and presentations. Whichever type of content you create, make sure you produce consistently high-quality content and over time more people will find it, link to it and share it.
Experiment with other types of online marketing
There are many other techniques you can focus on when winning more business is your goal. Content marketing is good for both SEO and social media, making it one of the best to start with. But you could also experiment with:
- PPC;
- native advertising;
- retargeting;
- email marketing;
- guest blogging;
- press releases.
Start getting more business
These tips can help you to get more business, but remember that they are just the start. Focus on building your brand and expertise through content marketing, and experiment with other forms of online marketing. As you get going with this, you may want to start focusing on other techniques as well.
Just make sure that you make time for them on a regular basis to really take full advantage of the benefits they provide so that you can use them to win more business.
