Using WordPress and a CRM solution to increase your conversion rates

A lot of specialist insurance offerings simply can’t be sold online, but that doesn’t mean you can’t capture detailed enquiry information to make sure you follow up with the enquirer and make it easy to provide them with a quote. But for a lot of site owners this is where the system falls apart, as […]

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How insurance brokers can take advantage of mobile

It only seems like yesterday that to make a call you used a landline or a callbox. Now most people have access to calls 24/7 via a mobile phone.  And not only that, they are now using their mobile to research, apply for, and buy products using their phone which is almost permanently connected to […]

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Google Places / Local has changed

Just a quick note to say that Google Local / Google Places has changed and morphed into Google Business https://www.google.com/business/ As a local insurance brokerage, you want to make sure you have claimed your new listing to make sure you appear in Google Local search, Google Maps, and Google + searches. Make sure you read […]

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PPC – so you’ve got a visitor – now what?

Pay per click (PPC) marketing is great in that you pay money and you get traffic.  Simple! As an easy starting point, lots of businesses use PPC as they can understand it.  Well, at least the basics anyway. PPC is a great way to drive traffic quickly to your site to see how well it […]

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Are you orphaning your marketing efforts?

With more and more platforms to promote and market your business on, it is easy to get caught up launching your presence on multiple sites at the expense of previous endeavours. We see time and time again new clients coming to us with multiple web presences on different platforms. We often highlight some to them […]

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