If you run an insurance website, you may find that you spend a lot of your time on social media. Social media is more important than ever before. Not only is it a way to engage with your target customers, but it is also a way to improve your SEO.
Social activity is an important indicator for the search engines, and the more active you are, the better this is for your SEO.
However, part of the problem with social media is making the most of the time you spend on your social activity.
If your website runs on the WordPress platform, there are ways that you can incorporate your social media activity and manage it more effectively through the use of plugins. Here are some of the best plugins to help you get more from integrating WordPress and social media.
ShareThis is a feature-rich plugin that comes with many customisation options, and it supports all the major social networks and many smaller ones. It provides you with social buttons on a bar on the side of your pages, and there are lots of designs to choose from along with counters. It also comes with useful analytics tools to help you get more insights into your social activity.
This simple plugin is easy to use and can be used with all the big social networks. It makes it easy to install a widget on your website that displays how many likes and followers you are getting, which can help to give your site visitors confidence in your products, services and content.
Social Locker is slightly different from the other plugins in that it displays the initial content on the page but locks the rest. It then requests that the readers share or like your content to continue reading it, and this can be an effective way to increase your social activity.
WordPress Social Stream
This plugin boasts many features that allow you to get more from your social media accounts directly on your website. You can use it to combine your social media into one feed, which is very useful if you have many accounts, and it is updated regularly.
WordPress Social Media Feather
Social Media Feather is simple, light and effective. It allows you to easily integrate your social networks into your site in the form of social icons without affecting its performance. It also has a wide range of customisation options including skins and special effects.
Get more from your social marketing
Social media is more important than ever before. It is easy to do when you have a WordPress website, and there are so many widgets that you can use to save time and give your social activity a boost. So try some of these plugins out for yourself and see how they can help you get more from social media.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.