There are a number of low cost additions to any website that will help drive them more traffic and help you increase the revenue potential of the website. Here are 5 of the best…
A Company Blog
A blog is a great way to quickly and easily get your message out there or to respond to key trends in the marketplace. Using a Blog platform can allow anyone to post content from within your organisation. Best of all, the most popular blogging platforms are free to use. We always recommend WordPress as it is heavily supported by a host of developers and programmers. Using a blog can also allow you to automate some of your other social marketing activities such as sharing your knowledge on the major social sites such as Ecademy, Linkedin, and Facebook.
A forum on your site allows your visitors to pose questions, interact and share their experiences. It maybe that the forum is only open to clients but a forum can add real value to your site and keep people coming back again and again. You can use a forum as a support section on your site.
Sending out monthly or weekly content to your clients is a great way to keep them informed and educated. Not only about your business and products but also about how they can be saving money or investing. The focus here is on two things. One to educate your clients and secondly to get them back to your site to complete a new business enquiry form.
Adding more content is a great way to attract back clients and be a magnet for new visitors. The fresher and more you update your website, the more likely the major search engines will revisit and therefore will give you more opportunity to attract business. Ideas for new site content includes: Guides, Articles, News, FAQs, Interviews and more…
With the Internet, has come the love of online tools. People love online calculators and quote engines and the like. In fact, it seems to be that in the finance and insurance world, it is a given that visitors expect to see such tools.
Tools such as savings calculators and mortgage affordability calculators are get tools to educate site visitors on what they can afford or at the very least give them a ballpark figure which you can use to work with once they get in touch. We have a free range of Calculators you can add to your sites which are available here: http://www.speedieconsulting.co.uk/wp-calculators
The 5 elements above are all low costs options that can either be bought in or developed in house. Each element can work in isolation or in combination but each has a proven track record online for driving more traffic to a website. Maybe under the current economic climate, companies should focus more on developing their existing websites and enhancing these as a marketing budget cost rather than spending the more expensive advertising options.
Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.