Using Social Media for Web Content Ideas

There are a number of ways businesses can use Facebook, LinkedIn and Twitter to help to grow their revenue directly but today I want to talk to you about using it indirectly – to give you content or press release ideas to help grow your business.

Questions

You can simply ask questions. What are people looking for help with? Post on your Facebook fan page or LinkedIn Group. Post a link to the question on Twitter and collect feedback. This will give you lots of ideas to create targeted and helpful content around a product, service or topic.  Try to ask open questions rather than the yes/no type questions here (We will use polls for those later).   You want opinion and some quality answers so you can build content around it.

Groups

Facebook and LinkedIn also give you the ability to join or start groups. Joining groups is a good way to connect with likeminded people or even join a group consisting of potential clients. Asking questions or answering questions can be a great way to again get traction with content ideas. It can also provide quick feedback on topics before you write them.  I have seen 10 – 20 answers on some questions on Quora within a matter of a few hours.  Where else can you get that amount of professional opinion?

Polls

Surveys and polls are a good way to collect data which can be used not only in article content for your site but if you think about it, it can also be used in press releases to send out to relevant journalists who love statistics. Getting 50 to 100 responses to a poll can give you a good amount of data to use. This can be carried out using a tool such as survey monkey and your customer email database.

As you can see there are a number of ways using social media to assist with your online marketing efforts. By stepping back sometimes and looking at what you already have going on online, you can find and squeeze every last piece of useful juice out of all your activities.

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