If you have an insurance website, you will probably want to grow your business and get more enquiries and more sales. There are now a number of tools that you can use to do this, and here are five of the best.
- Google Analytics
One way to grow your business online is to find out how people are behaving on your website and then make improvements, and the best tool for this is Google Analytics. It’s completely free, and it is incredibly comprehensive. With it you can find out:
- where people are visiting your site from;
- which devices they use;
- which pages they spend the most time on;
- how many of them are converting;
- how many are bouncing.
But this is just the start, and there are many other types of data you can gather using this tool. You can then use what you find to improve your content, the calls to action and anything else.
- GetResponse
Email marketing remains one of the most important forms of marketing for online businesses. It is a powerful way to form a relationship with your audience, build trust, provide value and send special offers.
There are a number of tools you can use, and GetResponse is one of the best. However, others you may want to try include MailChimp and Aweber.
Use their built-in analytics to find out about open rates and click-through rates, then test your emails and optimise your strategy over time.
- Sendible
Social media is important for many businesses, but getting the most out of it can be difficult. If you want to see real results, a social media management tool is a great option.
Sendible is one of the best of these tools. It is very comprehensive, and you can use it to find out more about the content you are sharing, react to brand mentions, schedule your updates and much more.
- SurveyMonkey
As well as getting quantitative feedback from analytics tools, you can also get qualitative feedback. This is the sort of feedback that you cannot get automatically, and you have to ask for it.
SurveyMonkey is a great tool for this. It allows you to set up surveys for your visitors and ask them questions related to your site, like what they are looking for, what they need, whether they like your design and anything else. You can then use this information to make improvements.
- Unbounce
Landing pages are designed purely for getting conversions, and they can be very useful for insurance companies. Creating a good landing page takes skill, but a lot of the design work can be done for you with tools like Unbounce.
Using this, you can create your landing page with ease and then test it. Testing is a huge part of improving your results, and Unbounce makes it easy.
Use all the available tools
Tools like these are great to help you get more from your website and grow your business. However, these are just the start, and there are many more including Google Drive, WordPress, Shopify, Asana and other tools for a wide range of purposes.
Try out the free versions, experiment with them and see if you can use them to grow your insurance business.
