Once you have created a video, what do you do with it? It can take quite a lot of time and effort to create a really good video, so the worst thing to do is to simply put in on one website and then forget about it.
You want as many people to see your videos as possible, so here are a few ways that you can help to increase the amount of times it is viewed.
Video sites
YouTube is normally the first place to upload a new video, and for good reason. YouTube is one of the biggest video content websites on the web, and millions of people visit it every day.
However, do not forget about all of the other video sites out there, some of which are quite popular. You will find that there are hundreds of sites to upload your video, so have a look and see which ones may be worth your time.
Your website
Some videos are ideally suited to go in a prominent place on your website, such as your homepage. Here you could include a welcome message or a review of your latest product release or special offer to instantly grab the attention of visitors.
On other pages you could include different types of video content. For example, on your about page you could include an interview with staff members or a tour of the office premises.
On your products and services page you could provide hands-on demonstrations of how your products work or presentations describing your services.
Your Blog
Blog posts can be brought to life by a video and can attract a lot more interest at the same time. In fact, include a really interesting video and you may get more people to share it as a result.
It is easy to embed videos into your blog posts if you post them to YouTube first, and for the few seconds it takes to do so it could be very worthwhile.
Facebook and other Social Networks
It is easy to include videos on Facebook and it can help to make your pages more interesting. On top of that, you can also link to it from your Twitter account and include it in your LinkedIn profile page as long as the content is appropriate to your network on each site.
Press Releases
A press release with a video is a great way to get it noticed, and many press release sites make it easy to embed your video or provide a link to it at least.
Just make sure that the video is relevant and genuinely newsworthy rather than just a way to make your press release more colourful.
Make your videos go further
When you create a video, all of the places above are good places to start to attract more viewers, but there are many more ways to make use of your videos. And if you need some help getting your video out there in front of the right people, just give us a shout and we can help.
Summary
If you want to how to use video in your insurance business do drop us a line…
