Online marketing ideas for brokers

Online marketing is important for any business that operates online. If you have an insurance business, it becomes even more important because this is a particularly competitive sector.

There are many types of online marketing techniques that you could focus on. So which is the right one for you? Here are some popular techniques that you could use either individually or in combination to give your marketing a boost.

Native advertising

This type of online marketing is where you publish your content in the form of advertisements and are charged whenever someone clicks on the content and visits your website.

These are appearing on numerous websites these days, including news websites, where they may come under the heading of ‘Promoted Content’ or something similar.

To try this out, sign up with a service like Outbrain and then spend time coming up with some high-value content. Run a campaign for a few weeks or months, and see how much traffic and conversions it leads to.

Retargeting

This is a way to target people who have already landed on your website but have left before converting. It can be a very effective way to increase your conversions because many people may be interested in your insurance products but may leave for any number of reasons – and getting them to come back is always difficult.

Sign up with a service like Chango, and you can then start adding cookies to visitors’ browsers when they land on your site. When they leave your site and visit another site in the network, or even check out their social profiles, you can then display your ads to them and tempt them back.

Emails

If you spend the time and effort needed to build up an email marketing list, the rewards can often be excellent.

Email marketing has been around a long time, and it is still highly effective when done right. Start by providing visitors to your website with an opt-in form to sign up to your list, perhaps by providing them with an ebook or special report in return.

Use a service like Aweber or MailChimp to send out emails on a regular basis, and make sure the content is interesting and provides value. If you consistently provide value – and maybe the odd special offer – you will stand a better chance that recipients open your emails rather than ignoring them.

Create videos

There was a time when you needed to have access to professional equipment to create videos for marketing purposes, but these days you can realistically use a good smartphone for most of your video marketing.

Create a channel on YouTube and start adding videos once a week or as often as you can. In your videos you can provide interviews with staff and industry experts, discuss your insurance products, provide general insurance tips, create video whiteboards, and more.

Many people enjoy watching videos rather than reading content online, so it is a good idea to have a mix of different types of content to reach out to more people.

Work on your blog

Perhaps the easiest thing to do if you want to improve your insurance marketing is to work harder on your blog. A blog is great for SEO, it shows the personality behind the brand, it attracts people to your website to get access to valuable information, and it is easy to do.

You should really consider your blog to be the hub of your online marketing efforts, so try to publish a post once a week if you can.

Boost your traffic and make more conversions

The ultimate aim of most forms of online marketing is to give your traffic and conversions a boost. Some of the above ideas may be right for you, whereas some may not be so suitable. The only way to decide what works for you or not is to try them out.

So start experimenting with some of these techniques and see whether you can take advantage of the benefits of internet marketing.

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