If you run an insurance website, you may publish regular blogs. This is a good idea not just to connect with your visitors and increase user engagement, but also for SEO purposes.
However, one of the biggest problems with blogs is thinking of ideas to write about.
Here are some ideas that you may want to consider for your blog if you are lacking inspiration when it comes to choosing your topics.
Write about seasonal events
Seasonal events always make for a good starting point when you are trying to think of ideas to write about. Insurance bloggers could, for example, write about:
- common household accidents at Christmas and why insurance is important;
- the risks associated with driving in the snow in the winter;
- something related to holidays in the summer or during half term and the need for travel insurance.
Make a list of seasonal events and come up with various ways that you could link your insurance product to them.
Find out about some interesting national days
There are many national days throughout the year, and some of them are not very well known. Find out when these days are, such as National Stress Awareness Day, and come up with an angle for how you could like your insurance product to the days.
Provide expert tips
One suggestion we often provide at Speedie Consultants is to write about expert tips related to your product. For example, a blog could take the form of a common question about house insurance, followed by your knowledgeable answer.
People are always looking for answers to insurance questions, so make your blog the place they go to find the information they need.
Create video content
Your blog doesn’t have to be text only. Many people enjoy watching video content, so consider creating a video, which could be
- an interview with an insurance expert; No one is doing this well!
- a short film about your product;
- video tips related to your product (such as how to prevent burst pipes if you sell house insurance).
You could then upload your video to YouTube and allow people to watch it directly on your blog post, or they could find it and watch it on youtube. Video is still a huge opportunity in this space.
You can even then take the audio track from the video and turn it into a podcast. Podcasts are one of the oldest web content technologies but are only now really been adopted. Audio is a great way for people to consume content on the go. This can make your blog content much more accessible too.
Create an infographic
Insurance is a good topic for an infographic. Look online for some good sources of stats, and then rather than simply list them down in your blog, hire a designer to create an infographic for you.
Infographics are easy to read and share, and they have long been a popular way for people to get information online.
Carry out a survey
You don’t have to spend a fortune to create a survey surrounding your insurance product. You may even be able to run one through your website or Facebook. When you have collected the data, publish the results and highlight any interesting facts and figures you discovered.
Get inspiration for your blog
Sometimes writing a blog regularly can be difficult, but it doesn’t have to be. Use these ideas as a starting point and you will soon find that you have more ideas than you could ever write about. You may want to create a publishing schedule for the months or year ahead, and that way you won’t ever have trouble choosing a topic to write about.
Once you are publishing interesting content regularly on your blog, you can take advantage of the SEO benefits it brings as well as increasing visitor engagement.
