PPC optimisation tips

We do a fair bit of Adwords and PPC for clients and we still see a few of the same issues appear when we first take on existing accounts that aren’t working as well as they could be. So here are a few ideas to help boost the effectiveness of your PPC campaigns. Take time […]

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Educating site visitors with multi part email courses

Insurance products can get quite complicated and this is one thing that switches people off faster than anything else. So finding a way of making something easy to digest is always a good thing. Multi-part email courses are one technique that most internet marketers use to build a mailing list. This in itself is a […]

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Finding Content for your Blog or Marketing efforts

Want to add some news content to your site to keep it fresh and up to date but not sure where to start? Thinking of things to write about consistently can take us just as long as the writing itself. So, how can you automate part of the researching and thinking elements of the process?  […]

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Insurance content for your website

Adding unique content to any website is one of the most important components you can have to attract new business, visitors and search engines to your website. With insurance websites, providing access to the most up to date news and insurance content will be a great way to attract new clients and business to your […]

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Using Autoresponders in your Business

Autoresponders are one of the most misunderstood and misused applications online. Simply put, an autoresponder will automatically reply to a message that is received or will send out a message at a predetermined time and date. An autoresponder is normally an email address that has a set of rules behind it to respond with an […]

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